1. the power to affect or change perception and behavior
Now influence works
in brand new ways

MSLGROUP’s new influence-to-impact performance platform,
CONVERSATION2COMMERCE drives brand and reputation.

With earned media at the core, it is powered by the services and newest technologies from Publicis Communications and Publicis Media.
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C2C in the news

C2C Nominated for 2017 Edison Awards
Conversation2Commerce has been nominated for the 2017 Edison Awards.
C2C shortlisted for the 2017 North America In2 SABRE Awards
Conversation2Commerce has been shortlisted in multiple categories for the 2017 North America In2 SABRE Awards.
Earned Beats Paid In Moving From Influence To Sales
When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more.
MSLGROUP Launches Influence Platform
MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched Conversation2Commerce, an influence-to-impact performance platform.
MSLGROUP Rolls out C2C Platform
MSLGROUP along with Publicis Communications & Publicis Media, has launched a global platform to deliver the 'true potential' of influence in marketing.
Tech Talk: Google, Facebook, MediaMath, MSL Group and more
To understand how we have arrived at where virtual reality is today, it helps to look back at where it all began and how it has evolved.
New Offering Co-developed with Publicis Communications and Publicis Media
To help marketing and PR professionals get started with virtual reality, MSLGROUP collaborated with PR Week on 14 March, 2016 for an exclusive panel at SXSW 2016.


Opportunity for True Integration
The rise of programmatic targeting exemplifies how various disciplines can truly support each other to create maximum influence.
Influence: Anywhere & Everywhere
Influence has shattered the traditional world order in the communications industry, claiming new omni-channel powers and remarkable sales potential.