1. the power to affect or change perception and behavior
Now influence works
in brand new ways
MSLGROUP’s new influence-to-impact performance platform,
CONVERSATION2COMMERCE drives brand and reputation.
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C2C in the news
Conversation2Commerce has been nominated for the 2017 Edison Awards.
Conversation2Commerce has been shortlisted in multiple categories for the 2017 North America In2 SABRE Awards.
When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more.
MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched Conversation2Commerce, an influence-to-impact performance platform.
MSLGROUP along with Publicis Communications & Publicis Media, has launched a global platform to deliver the 'true potential' of influence in marketing.
To understand how we have arrived at where virtual reality is today, it helps to look back at where it all began and how it has evolved.
To help marketing and PR professionals get started with virtual reality, MSLGROUP collaborated with PR Week on 14 March, 2016 for an exclusive panel at SXSW 2016.
The rise of programmatic targeting exemplifies how various disciplines can truly support each other to create maximum influence.
Influence has shattered the traditional world order in the communications industry, claiming new omni-channel powers and remarkable sales potential.